Rowena Electricity Rates
Instantly compare competing electricity company rates and energy plans in Rowena, Texas.
Rates for Rowena

Graham Griffin
This electricity rates guide for Rowena, Texas is current as of June 2026. Rowena is a city of 537 residents located in Runnels County, Texas. Rowena's electricity market is regulated, meaning residents are served by their local utility provider.
Guide by Graham Griffin
AboutRowena
Did You Know?
Rowena was established in 1906 as a railroad town along the Atchison, Topeka and Santa Fe Railway line. The town was named after Rowena Ivanhoe, the heroine from Sir Walter Scott's novel 'Ivanhoe,' reflecting the literary interests of early railroad officials who often chose romantic names for their new depot towns across West Texas.
In 2020, Rowena completed a major water infrastructure upgrade project that replaced over 80% of the city's aging water lines with modern PVC piping. This $1.2 million project, funded through state grants and local bonds, has dramatically improved water pressure and quality for residents while reducing maintenance costs for the small city.
Country music songwriter and performer Red Steagall, known as the 'Cowboy Poet of Texas,' spent part of his childhood in Rowena during the 1940s. Steagall later wrote hits for artists like Ray Price and became the official Cowboy Poet of Texas, crediting his small-town Rowena upbringing for inspiring his authentic Western storytelling style.
Rowena holds the unusual distinction of being one of the few Texas towns where the original 1906 railroad depot building still serves as the city's community center and meeting hall. The Santa Fe Railway depot was converted in 1975 and still features the original telegraph equipment and waiting room benches, making it a functional piece of living railroad history.
Every Labor Day weekend, Rowena hosts the annual 'Depot Days Festival' that celebrates the town's railroad heritage with vintage train displays, live country music, and a traditional barbecue cook-off. The festival draws visitors from across West Texas who come to experience authentic small-town hospitality and tour the historic railroad artifacts that tell the story of rural Texas development.
Rowena Electricity Rates
| Provider | Plan | Price | Term | Cancellation Fee | Type | Docs | |
|---|---|---|---|---|---|---|---|
| APGE | APGE - SimpleSaver 15 Credits | 7.4c per kWh | 15 Mo | $250 | Fixed | ||
| Just Energy | Just Energy - Smart Choice - 12 Credits | 7.5c per kWh | 12 Mo | $175 | Fixed | ||
| APGE | APGE - SimpleSaver 12 Credits | 7.5c per kWh | 12 Mo | $150 | Fixed | ||
| 4Change Energy | 4Change Energy - Maxx Saver Value 6 Credits | 7.6c per kWh | 6 Mo | $20/Mo remaining | Fixed | ||
| Gexa Energy | Gexa Energy - Gexa Eco Saver Plus 12 Green Credits | 7.6c per kWh | 12 Mo | $150 | Fixed | ||
| Frontier Utilities | Frontier Utilities - Frontier Saver Plus 12 Credits | 7.6c per kWh | 12 Mo | $150 | Fixed | ||
| Cirro Energy | Cirro Energy - Bill Bonus 24 Credits | 7.6c per kWh | 24 Mo | $295 | Fixed | ||
| 4Change Energy | 4Change Energy - Maxx Saver Value 12 Credits | 7.6c per kWh | 12 Mo | $20/Mo remaining | Fixed | ||
| Discount Power | Discount Power - Bill Credit Bundle 24 Credits | 7.6c per kWh | 24 Mo | $295 | Fixed | ||
| Discount Power | Discount Power - Bill Credit Bundle 12 Credits | 7.7c per kWh | 12 Mo | $150 | Fixed | ||
| Cirro Energy | Cirro Energy - Bill Bonus 12 Credits | 7.7c per kWh | 12 Mo | $150 | Fixed | ||
| 4Change Energy | 4Change Energy - Maxx Saver Value 24 Credits | 7.7c per kWh | 24 Mo | $20/Mo remaining | Fixed | ||
| APGE | APGE - SimpleSaver 14 Credits | 7.7c per kWh | 14 Mo | $250 | Fixed | ||
| APGE | APGE - SimpleSaver 15 Credits | 7.8c per kWh | 15 Mo | $250 | Fixed | ||
| APGE | APGE - SimpleSaver 12 Credits | 7.9c per kWh | 12 Mo | $150 | Fixed | ||
| Just Energy | Just Energy - Smart Choice - 12 Credits | 7.9c per kWh | 12 Mo | $175 | Fixed | ||
| 4Change Energy | 4Change Energy - Maxx Saver Value 12 Credits | 8.0c per kWh | 12 Mo | $20/Mo remaining | Fixed | ||
| Frontier Utilities | Frontier Utilities - Frontier Saver Plus 12 Credits | 8.0c per kWh | 12 Mo | $150 | Fixed | ||
| Cirro Energy | Cirro Energy - Bill Bonus 12 Credits | 8.0c per kWh | 12 Mo | $150 | Fixed | ||
| Discount Power | Discount Power - Bill Credit Bundle 12 Credits | 8.0c per kWh | 12 Mo | $150 | Fixed |
As a resident or business owner within Rowena, you can choose the electricity provider that best meets your needs.
Compare Power is a free consumer service established in 2009 to assist residents of Rowena in searching for their lowest-rate electricity plan.
Plan information is presented in a user-friendly format that enables a quick and simple comparison of available plans and options.
Competing plans from many different electricity providers are outlined in a standardized format, making evaluating alternatives simple and fast.
This helps Texas consumers avoid hidden charges and marketing gimmicks by comparing plans "apples-to-apples" without throwing away hours calling different energy companies or clicking around on dozens of websites.
Electricity Price Trends in Rowena
Electricity in Rowena has been deregulated. As an energy consumer, you can choose a retail electricity provider (your energy company), which gives you control and power over your energy bills.
Deregulation of electricity in Texas de-monopolized the electricity market for most of Texas, the city of Rowena included, which introduced massive competition.
As a result, many excellent power providers compete for your business in Rowena by offering low rates, making it a great time to shop, switch, and lower costs on your power bill.
As many as 65+ providers compete for your business in Rowena, and hundreds of plans exist to select from.
Average Electricity Rates in Rowena
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The average residential electricity rate in Texas is 15.7¢, 13% less than the U.S. average.
EIA Electricity Rates - National Average (3 Year Trend)
Residential YoY
+7.6%
Commercial YoY
+7.5%
Industrial YoY
+12.1%
Source: U.S. Energy Information Administration
Data through January 2026 · Up to date as of June 7, 2026
EIA data is typically published 2-3 months after the reporting period. Recent months may not yet be available.
Got me the cheapest electric. Nice.
How to Find the Best Energy Plan in Rowena
#1 rule: Usage is key!
Determining the amount of energy you will use in a month is the best way to shop for electricity in Rowena. Why is this important?
The "price per kWh" you see electricity providers advertising is for an exact monthly usage (typically 1000 kWh).
Every plan has a different equation for how your monthly statement is determined, and your monthly bill will be determined by how much electricity you consume in the month.
Unless you match the exact advertised usage each month, you will pay a "price per kWh" different than the one you saw advertised when you signed up.
Thankfully, there's a better way to choose your electricity provider.
Calculating your expected monthly bill based on estimated monthly usage, then comparing plans by total monthly cost is the best way to shop for the best rate for you.
Even better, if you have 12 months of usage history for your home, you can compare plans by total annual cost. This annualized method considers the changes in usage between the summer and winter months and is the ideal way to discover the ideal electricity plan for your home.
Compare Power does all the complicated math for you in an instant. What takes hours inside a spreadsheet is now done in a few seconds.
We put the power in your hands, taking what would amount to hours of research, spreadsheets, and calculations across hundreds of offers and guide you step-by-step to the energy plan that's best for your household's usage.
We clarify the details, disclosing all fees, so you'll know exactly where your money is going and what to anticipate on your monthly bill.
We then assist you in signing up with your chosen power provider without leaving our service.
The takeaway here is you should determine your expected or historical usage before ordering the best energy plan for your home.
If you don't know your usage, estimate
If you cannot acquire 12 months of historical usage or own a brand new home, the next best thing is to estimate how much energy you will use in an average month.
While not as optimal as having all the previous 12 months of usage, estimating your average usage is better than blindly choosing the first plan you see advertised by an energy provider at a specific usage that isn't what you'll consume.
Use Compare Power to find the best energy plan for your specific usage.
Moving to Rowena: Setting up Electricity
If this is your first time setting up electricity service in Rowena, to get the best rate, you need to get the previous 12 months of energy usage for your new home.
Ask the previous homeowner to provide you with their past 12 months of usage.
This information is readily found in recent billing statements.
Acquiring usage for the past 12 months may take effort, but the time (and savings) will be well worth it.
Once you have historical usage, Compare Power will do the math instantly to help you find the best plan for your home's usage pattern.
Note: If you cannot obtain historical usage information, a second option would be to estimate your future usage using our "Help Me Choose" tool. By simply entering your zip code, the tool will be able to assess your home's projected electricity consumption.
By signing up for a plan through Compare Power, you will receive automated reminders when it's time to renew your existing plan or possibly switch plans.
Switching Electricity Companies in Rowena
Switching is good. Market conditions are constantly in flux, so shopping for a lower price every year when your contract expires is essential.
Your existing electricity provider will generally raise your electricity rate once your contract expires. If you fail to take action, you'll be left on a month-to-month rate significantly higher than the plan you signed up for.
Before renewing your contract, shop the rates of competing energy companies.
Switching can save you hundreds or thousands of dollars yearly on your energy bill.
Switching is easy:
- You don't have to contact your current provider to cancel (no "break-up call")
- No one comes to your home
- There is no disruption in your power supply
- It takes just minutes
When you switch, your new electricity company will handle everything, including terminating service with your previous provider.
Your lights stay on when you switch. Electricity in Rowena is all delivered by the Oncor Transmission and Distribution Utility.
The wires and poles that deliver power to your home do not change when you switch electricity providers. Therefore the reliability of your service is not affected.
You can choose any date up to 14 days before your contract ends without an "early termination" penalty. Texas law protects you here.
If you're still under contract, find out how many months remain on your contract. You can set a future start date with most providers up to 6o days in advance.
The amount saved each month by switching to a different electricity company may outweigh the one-time fee to get out of your contract early.
If you're ready to switch and want to find the best plan, remember that knowing your usage is the best way to find the lowest price.
You will want to gather your historical usage for the last 12 months to determine the best plan with the lowest rate for your household.
Rowena Energy Companies
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Are you trying to find an excellent electricity company in Rowena?
You can enroll for service with great companies such as TXU Energy, Reliant, Direct Energy, and more.
Click on the company of your choice to view rates, learn more, or sign up.
No-Deposit Electricity Plans in Rowena
Need to find an energy plan in Rowena that doesn't require a deposit?
If your first choice of plans mandates a deposit, Compare Power will automatically show you additional plans that require no money down.
Instead of calling all sorts of power companies or browsing through websites to determine if different electricity companies need a deposit, this will save you tremendous time and effort.
Working for you, we will instantly check any deposit requirements for other plans, allowing you to get power and return to your everyday activities stress-free.
Learn how to get no-deposit lights.
Deposit Waivers
You may be eligible to have the deposit waived if you meet one of the requirements from the Texas Public Utility Commission §25.478 - PUCT §25.478.
Rowena Business Energy Plans
If you manage a company in Rowena, you'll discover several other organizations called Rowena home.
Rowena has become a thriving place for many small to mid-sized companies. The city is small enough to get to know people and thrive, yet close enough to large metropolitan cities that provide even more growth opportunities.
You need to shop for prices from competing providers to manage your electricity costs.
Compare Power bridges the gap between your business and energy companies by inviting various energy companies to compete for your business in a sealed bid process.
You submit your information once, and the providers will present their bids. You choose the best price. Simple, quick, and easy.
Click here to get competing quotes for your business electricity.
Rowena Utilities
Electricity
To learn more about smart meters or to download your electricity usage, visit .
To report an issue with your electricity service or power outages in Rowena, visit the or call them at .
Gas
For gas service in Rowena, call or visit Rowena's official city website to determine who your provider is.
Waster/Sewer/Garbage/Recycling
In Rowena, the City of Rowena usually handles water, garbage, sewer, and recycling services.
Other Utility Service Areas in Texas
Not in the AEP North Service area? Search low electricity rates by service area and local utility company.
Click on your Texas Distribution Utility (TDU) below to compare electricity rates in your service area.
- CenterPoint
- Oncor
- Texas-New Mexico Power (TNMP)
- AEP Texas North
- AEP Texas Central
- Sharyland Utilities
View Electricity Prices for Zip Codes in Rowena
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View Electricity Prices for Cities Near Rowena
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If your city is not on the list, use the zip code finder for a rate lower than what you currently pay in your city.
Rowena Electricity Rates FAQs
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