La Rosita Electricity Rates
Instantly compare competing electricity company rates and energy plans in La Rosita, Texas.
Rates for La Rosita

Graham Griffin
This electricity rates guide for La Rosita, Texas is current as of June 2026. La Rosita is a city of 1,200 residents located in Starr County, Texas. La Rosita's electricity market is regulated, meaning residents are served by their local utility provider.
Guide by Graham Griffin
AboutLa Rosita
Did You Know?
La Rosita was established in the early 1900s as a small farming community along the Rio Grande, originally settled by Mexican ranchers who crossed the river seeking better grazing land for their cattle. The town's name, meaning 'little rose' in Spanish, was chosen to honor the wild roses that bloomed abundantly along the riverbanks each spring, creating a natural border of pink and white flowers that could be seen for miles.
In 2020, La Rosita became part of a major border security initiative when the U.S. Border Patrol established a new forward operating base just outside the community. This development brought increased federal investment to the area, including improved roads and communication infrastructure, while also creating new employment opportunities for local residents in support services and logistics.
FAMOUS PEOPLE/EVENTS: La Rosita gained national attention in 1999 when local resident Maria Gonzalez discovered a cache of Spanish colonial artifacts while digging a well on her property. The find included silver coins dating to the 1700s and pottery fragments, leading archaeologists to believe the area was once a stopping point for Spanish treasure trains traveling between Mexico and San Antonio along the old Camino Real.
La Rosita is home to one of the last remaining hand-operated ferry crossings on the Rio Grande, operated by the same family for over 80 years. The tiny wooden ferry, which can carry only two cars at a time, still operates daily and is used by residents on both sides of the border for everything from grocery shopping to attending family celebrations, making it one of the most informal international border crossings in North America.
CULTURAL/UNIQUE: Every December, La Rosita hosts the 'Festival de las Rosas Eternas' (Festival of Eternal Roses), where families create elaborate rose-shaped luminarias from paper bags and candles to line the streets on Christmas Eve. This tradition began during the Great Depression when the community was too poor to afford traditional Christmas decorations, so residents used what they had to create beauty, and the festival has continued for over 90 years as a symbol of resilience and creativity.
La Rosita Electricity Rates
| Provider | Plan | Price | Term | Cancellation Fee | Type | Docs | |
|---|---|---|---|---|---|---|---|
| APGE | APGE - SimpleSaver 15 Credits | 7.4c per kWh | 15 Mo | $250 | Fixed | ||
| Just Energy | Just Energy - Smart Choice - 12 Credits | 7.5c per kWh | 12 Mo | $175 | Fixed | ||
| APGE | APGE - SimpleSaver 12 Credits | 7.5c per kWh | 12 Mo | $150 | Fixed | ||
| 4Change Energy | 4Change Energy - Maxx Saver Value 6 Credits | 7.6c per kWh | 6 Mo | $20/Mo remaining | Fixed | ||
| Gexa Energy | Gexa Energy - Gexa Eco Saver Plus 12 Green Credits | 7.6c per kWh | 12 Mo | $150 | Fixed | ||
| Frontier Utilities | Frontier Utilities - Frontier Saver Plus 12 Credits | 7.6c per kWh | 12 Mo | $150 | Fixed | ||
| Cirro Energy | Cirro Energy - Bill Bonus 24 Credits | 7.6c per kWh | 24 Mo | $295 | Fixed | ||
| 4Change Energy | 4Change Energy - Maxx Saver Value 12 Credits | 7.6c per kWh | 12 Mo | $20/Mo remaining | Fixed | ||
| Discount Power | Discount Power - Bill Credit Bundle 24 Credits | 7.6c per kWh | 24 Mo | $295 | Fixed | ||
| Discount Power | Discount Power - Bill Credit Bundle 12 Credits | 7.7c per kWh | 12 Mo | $150 | Fixed | ||
| Cirro Energy | Cirro Energy - Bill Bonus 12 Credits | 7.7c per kWh | 12 Mo | $150 | Fixed | ||
| 4Change Energy | 4Change Energy - Maxx Saver Value 24 Credits | 7.7c per kWh | 24 Mo | $20/Mo remaining | Fixed | ||
| APGE | APGE - SimpleSaver 14 Credits | 7.7c per kWh | 14 Mo | $250 | Fixed | ||
| APGE | APGE - SimpleSaver 15 Credits | 7.8c per kWh | 15 Mo | $250 | Fixed | ||
| APGE | APGE - SimpleSaver 12 Credits | 7.9c per kWh | 12 Mo | $150 | Fixed | ||
| Just Energy | Just Energy - Smart Choice - 12 Credits | 7.9c per kWh | 12 Mo | $175 | Fixed | ||
| 4Change Energy | 4Change Energy - Maxx Saver Value 12 Credits | 8.0c per kWh | 12 Mo | $20/Mo remaining | Fixed | ||
| Frontier Utilities | Frontier Utilities - Frontier Saver Plus 12 Credits | 8.0c per kWh | 12 Mo | $150 | Fixed | ||
| Cirro Energy | Cirro Energy - Bill Bonus 12 Credits | 8.0c per kWh | 12 Mo | $150 | Fixed | ||
| Discount Power | Discount Power - Bill Credit Bundle 12 Credits | 8.0c per kWh | 12 Mo | $150 | Fixed |
You can choose your household's energy provider in La Rosita.
Compare Power is a free consumer service started in 2009 to assist residents of La Rosita searching for their lowest-rate energy plan.
These official rates are the identical prices you'll find calling the energy companies or visiting their websites.
Competing plans from many different energy providers are displayed in a simple format that makes comparing your options simple and quick.
This helps Texas energy customers avoid hidden markups and advertising gimmicks by comparing plans "apples-to-apples" without throwing away hours calling different energy companies or clicking around on dozens of online sites.
Electricity Price Trends in La Rosita
Electricity in La Rosita is deregulated. As a resident, you can choose a retail electricity provider (your energy company), which gives you insight and control over your energy bills.
Deregulation of electricity in the state de-monopolized the energy market for most of the state, including La Rosita, which introduced massive competition.
As a result, many excellent retail electricity providers compete for your business in La Rosita by offering low rates, making it a great time to compare, switch, and lower costs on your power statement.
As many as 100+ energy companies compete for your business in La Rosita, and hundreds of plans exist to sort through.
Average Electricity Rates in La Rosita
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The average residential electricity rate in Texas is 15.7¢, 13% less than the U.S. average.
EIA Electricity Rates - National Average (3 Year Trend)
Residential YoY
+7.6%
Commercial YoY
+7.5%
Industrial YoY
+12.1%
Source: U.S. Energy Information Administration
Data through January 2026 · Up to date as of June 7, 2026
EIA data is typically published 2-3 months after the reporting period. Recent months may not yet be available.
Got me the cheapest electric. Nice.
How to find the best energy plan in La Rosita
#1 rule: Usage is king!
Discovering how much energy you will consume monthly is the ideal way to shop for energy in La Rosita. Why is this important?
You see power companies advertising the "price per kWh" for an exact monthly usage (usually 1000 kWh).
Every plan has a different calculation for how your monthly statement is determined, and your monthly bill will change according to how much power you use in the month.
Unless you match the exact advertised usage each month, you will end up paying an effective "price per kWh" different than the one you saw advertised when you signed up.
Fortunately, there's a better way to select your electricity rate.
Calculating your total monthly bill based on estimated monthly usage, then comparing plans by the total monthly bill is the best way to shop for the lowest rate for your home.
Even better, if you have a year of usage history for your home, you can compare plans by total annual cost. This annualized method considers the changes in usage between summer and winter months and is the absolute best way to discover the ideal electricity plan for your home.
Compare Power does all the complicated math for you instantly. What takes hours inside a spreadsheet is now solved in just moments.
We put you in the driver's seat, taking what would amount to hours of research, spreadsheets, and calculations across hundreds of offers and assisting you step-by-step with the energy plan that's best for your household's consumption.
We clarify the details, disclosing all fees, so you'll know exactly where your money goes and what to expect on your bill.
We then assist you in enrolling with your selected power provider without leaving our service.
The takeaway here is you must determine your expected or historical usage before ordering the best energy plan for your home.
If you don't know your usage, estimate
If you cannot acquire 12 months of historical usage or own a brand new home, the next best thing is to estimate how much energy you will use in an average month.
Although knowing the previous 12 months of usage is optimum, it is far better to estimate the average energy consumption than to select the first electricity provider that you see advertised. After all, you have no idea how much energy you will use at that point.
Use Compare Power to find the best electricity plan for your specific usage.
Moving to La Rosita: Setting up Electricity
If this is your first time setting up electricity service in La Rosita, to get the best rate, you need to get the previous 12 months of energy usage for your new home.
Ask the previous homeowner to provide you with their past 12 months of usage.
This information is readily found in recent billing statements.
Acquiring usage for the past 12 months may take effort, but the time (and savings) will be well worth it.
Once you have historical usage, Compare Power will do the math instantly to help you find the best plan for your home's usage pattern.
Note: You can estimate your monthly usage if you can't obtain a usage history. Utilize our "Help Me Choose" tool when you enter your zip code below, and we'll help you evaluate your home's usage.
Sign-up for a plan instantly through Compare Power. We will remind you when it's time to return to switch and save at the end of the plan length you decide on.
Switching Electricity Companies in La Rosita
Switching is good. Market conditions are always in flux, so it is essential to shop for a lower rate every year when your contract is close to expiring.
Your existing electricity company will normally raise your electricity rate once your contract expires. If you do not act, you'll be left on a month-to-month rate significantly more than the plan you signed up for.
Before renewing your contract, check the rates of competing electricity providers.
Switching can save you hundreds or thousands of dollars yearly on your electricity bill.
Switching is easy:
- You don't have to contact your current provider to cancel (no "break-up call")
- No one comes to your home
- There is no disruption in your electricity supply
- It takes just minutes
When you switch, your new electricity provider will handle everything for you, including canceling service with your previous company.
Your lights stay on when you switch. Electricity in La Rosita is all delivered by the Oncor Transmission and Distribution Utility.
The wires and poles that deliver power to your home do not change when you switch energy companies. Therefore the reliability of your service is not affected.
You can pick any date up to 14 days early from your current contract's end date without an "early cancellation" penalty. Texas law protects you here.
If you're still under contract, find out how many months remain on your contract. You can set a future start date with most companies up to 6o days in advance.
The amount saved each month by switching to a different electricity company may outweigh the one-time fee to get out of your contract early.
If you're ready to switch and would like to know how to find the best plan remember that knowing your usage is the best way to find the lowest rate.
You will want to gather your past usage for the past 12 months to determine the best plan with the lowest rate for your household.
La Rosita Energy Companies
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Are you looking for a great electric company in La Rosita?
You can enroll for services with great electricity providers such as TXU Energy, Reliant, and Direct Energy.
To sign up, learn more, or view current rates, click on your chosen company.
No-Deposit Electricity Plans in La Rosita
If you need to find an energy plan in La Rosita that requires no deposit, we can help.
If your first choice of plans charges a deposit, Compare Power will automatically show you additional plans that require no money down.
That saves you a lot of time and hassle. No more clicking around and calling electricity providers to determine if a deposit will be required.
We will review the other plans for any deposit requirements immediately so you can get your lights on and return to your day.
Learn how to get no-deposit lights.
Deposit Waivers
You may be eligible to waive the deposit if you meet one of the Texas Public Utility Commission §25.478 - PUCT §25.478.
La Rosita Business Power Plans
If you own a company in La Rosita, you're not alone.
La Rosita is home to many small and large businesses and is a thriving place to run a business.
To manage your electricity bill, compare prices from competing providers.
Compare Power bridges the gap between your business and energy providers by inviting various energy providers to compete for your business in a sealed bid process.
You enroll your information on Compare Power, and the providers will present their bids. You choose the best price. Simple, quick, and easy.
Click here to get competing quotes for your business electricity.
La Rosita Utilities
Electricity
To learn more about smart meters or to download your electricity usage, visit .
To report an issue with your electricity service or power outages in La Rosita, visit the or call them at .
Gas
For gas service in La Rosita, call or visit La Rosita's official city website to determine who your provider is.
Waster/Sewer/Garbage/Recycling
In La Rosita, the City of La Rosita usually handles water, garbage, sewer, and recycling services.
Other Utility Service Areas in Texas
Not in the AEP Central Service area? Search low electricity rates by service area and local utility company.
Click on your Texas Distribution Utility (TDU) below to compare electricity rates in your service area.
- CenterPoint
- Oncor
- Texas-New Mexico Power (TNMP)
- AEP Texas North
- AEP Texas Central
- Sharyland Utilities
View Electricity Prices for Zip Codes in La Rosita
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View Electricity Prices for Cities Near La Rosita
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If your city is not on the list, use the zip code finder for a rate lower than what you currently pay in your city.
La Rosita Electricity Rates FAQs
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