The Advertised Rate Problem
Advertised Rate vs. Your TRUE Cost
The Advertised Rate Game
- Shows rate at exactly 1,000 kWh
- Hides usage credits and penalties
- Ignores base charges and fees
- Makes all plans look similar
- Rewards providers who game the tiers
- Leaves you guessing what you'll pay
The TRUE Method
- Uses YOUR actual monthly usage
- Includes ALL credits and tier penalties
- Factors in every fee and charge
- Reveals huge differences between plans
- Rewards plans that actually cost less
- Shows your exact expected annual cost
How the TRUE Method Works
No estimates. No averages. Your TRUE cost is your total real-usage expense for the year: every charge, every fee, priced at your actual kilowatt-hours.
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We Get Your Real Usage
Upload your bill or connect via Live Link to Smart Meter Texas. No guessing. No estimating.
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We Calculate Every Plan
We run YOUR usage through EVERY available plan's rate structure.
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You See the Truth
Plans ranked by what YOU'd actually pay over 12 months.
The Rate Games They Play
How providers make their rates look better than they are-and what it actually means for your bill.
- CLAIM
9¢/kWh - One of the lowest rates in Texas!
TRUTHThat 9¢ only applies if you use EXACTLY 1,000 kWh. Use 800? You're at 12.3¢. Use 1,200? You're at 10.8¢.
- CLAIM
$50 bill credit when you use over 1,000 kWh!
TRUTHThis credit is why the "rate" looks so good at 1,000 kWh. At 999 kWh? No credit. Your effective rate jumps by 5¢/kWh.
- CLAIM
Fixed rate - your rate won't change
TRUTHThe ENERGY rate is fixed. TDU delivery charges, which make up 30-40% of your bill, can and do change.
- CLAIM
Lowest price in your area!
TRUTHLowest price at WHAT usage? A plan that's cheapest at 2,000 kWh might be most expensive at 800 kWh.
What Goes Into Your TRUE Cost
Your Exact Usage
We use your actual monthly consumption from your bill or smart meter.
All Fees Included
Base charges, TDU delivery, tier adjustments, usage credits, and every other fee.
12-Month Projection
We calculate what you'd pay over a full year, accounting for seasonal variations.
Apples to Apples
Every plan compared using the same methodology. No gaming, no cherry-picking.
Real-Time Rates
We pull current rates directly from providers.
Honest Rankings
Plans ranked by your actual cost. Sometimes the "expensive" rate is actually cheaper for you.
Frequently Asked Questions
Because they'd lose the rate war. If Provider A advertises "9¢" and Provider B advertises "Your cost: $127/month," most people click on 9¢-even if it would actually cost them $145/month.
We can estimate based on your home size and location. For the real truth, upload your bill or connect Live Link. Takes 3 minutes.
They help people whose usage lands exactly at the credit threshold. Everyone else subsidizes them.
Only if your usage matches EXACTLY what they advertised-usually 1,000 kWh. For the other 97%, it's marketing fiction.
Ready to See What You'd Actually Pay?
Enter your zip code. Upload your bill or connect Live Link. In 5 minutes, you'll see every plan ranked by YOUR actual cost-not their marketing math.
The Only Number That Matters
Stop asking "what's the rate?" Start asking "what's my TRUE cost?" Rates are marketing. TRUE is math — your Total Real-Usage Evaluation. We do the math.
Upload Your Bill
We read your 12-month usage history directly from your bill. No typing. No estimating.
Connect Live Link
Link to Smart Meter Texas for real-time usage data. Automatic. Accurate. Always current.
Compare Alternatives
See how we stack up against Energy Ogre, Power to Choose, and going direct.